Ram and Wolverine debut their ‘Built for the Driven’ Collection
Photo Source: Stellantis
To celebrate Labor Day, Ram and Wolverine (the 139-year-old heritage work brand) are back with another exclusive collaboration to positively impact the skilled trades. For the second year in a row, the automaker that is “Built to Serve” and Wolverine have come together to recognize the integrity, hard work, and dedication of America’s workers through a limited-edition “Built for the Driven” collection. This collection will feature items like American-made boots, accessories, and clothing.
“Our collaboration with the Ram Truck brand has seamlessly allowed us to connect to existing and new consumers with our unique and purposeful product. Though most importantly, this co-branded collection is helping to inspire the next generation of skilled tradespeople to develop their careers and close the skilled trades gap that continues to exist in our country today.” said Scott Schoessel, VP of marketing at Wolverine.
The new “Built for the Driven” collection will feature a graphic t-shirt, sweatshirt, and beanie; alongside the two fan-favorite work boot styles of the Ram x Wolverine Tradesman Safety Toe boot and co-branded socks from the previous 2021 collection. Each item was carefully designed to reflect the high quality and craftsmanship that both companies are known for to encourage future generations of skilled tradespeople to go after their dreams.
“Together with Wolverine, we’re excited to release our second licensed collection ‘Built for the Driven’ to create more awareness around educational opportunities in the skilled trades workforce. From the thoughtfully designed work boots to the graphic tees, this collection is designed to educate and empower young men and women entering the workforce about the many reputable career occupations available in skilled trades.” said Marissa Hunter, senior vice president of marketing, Stellantis North America.
Wolverine has committed to donating $75,000 to the SkillsUSA Hope Fund as part of the launch, an organization dedicated to providing equitable access to opportunities for more youth to pursue their skilled trades career. The partnership between Ram and Wolverine was built on their joint missions to support the educational opportunities surrounding the skilled trades, which extends from Wolverine’s long-standing Project Bootstrap platform. Items from the second rendition of the Wolverine x Ram Truck brand collection are now available in limited quantities on the Wolverine website. Prices for the collection range from $15 to $229 and will support the next generation of tradespeople.
Ashton White, SkillsUSA member, and national masonry gold medalist, mentioned this about SkillsUSA for those looking for more information “Competing in the SkillsUSA masonry competitions allowed me to build relationships with the supporting companies, which ultimately jumpstarted my career. By joining SkillsUSA, students can be job-ready on day one because they will develop the necessary personal, workplace, and technical skills for their careers. I’ve had so many great opportunities because of SkillsUSA, and I’m thankful to be part of this amazing organization.”
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