Dodge and Jay Leno Combine Forces to Motivate Automotive Care
Photo Source: Stellantis
In a dynamic collaboration, renowned comedian and television host Jay Leno and Tim Kuniskis, the CEO of the Dodge brand, have presented a groundbreaking range of co-branded car care products. The endeavor brings together the performance-oriented Direct Connection product line from Dodge and the prestigious Jay Leno’s Garage, delivering over 20 premium car detailing and car wash products. This announcement was made during the annual Woodward Cruise event in Berkley, Michigan, an occasion that attracts countless car enthusiasts to historic Woodward Avenue each year.
The Essentials
The remarkable lineup includes crucial products such as the Direct Connection Interior Detailer, Quick Detailer, and All-purpose Cleaner, among many others. In addition, to enhance the consumer experience, a specially branded Direct Connection detailing bucket will be offered, complete with a starter kit selection of car care items. As mentioned, the reveal occurred at Vinsetta Garage in Berkley, Michigan, a fitting location for a partnership that bridges automotive inventiveness with care.
The announcement coincided with the annual Woodward Cruise event, and Tim Kuniskis and Jay Leno will steer the streets of Woodward in the new 2023 Dodge Challenger SRT Demon 170 “Last Call” special-edition vehicles. Moreover, as a personalized touch, the duo will also distribute free samples of the product line at the official Dodge brand Woodward Cruise demonstration.
Tim Kuniskis, the CEO of the Dodge brand, expressed enthusiasm for the joint effort, stating, “When it comes to really caring about and maintaining the most amazing vehicles in the world, there’s really no one better to team up with than Jay Leno.” He added, “Jay’s a member of the Brotherhood of Muscle, and we couldn’t be more excited to join together our Direct Connection brand with Jay Leno’s Garage in order to introduce a premium new line of co-branded car care products for enthusiasts.”
How the Teamwork Began
The cooperation between the automaker and Jay Leno has been solidified by shared values and mutual admiration. For example, earlier this year (2023), Jay Leno’s Garage was unveiled as a trusted source for premium car care products, aligning with the awe-inspiring 1,025-horsepower Dodge Challenger SRT Demon 170 debut. Of note, in an extraordinary turn of events, Jay Leno was surprised with his own personal Demon 170, displayed during the press conference. It was a symbolic gesture, representing the first customer delivery of the Challenger SRT Demon 170, the world’s fastest, quickest, and most powerful factory muscle car.
Jay Leno, an automotive aficionado himself, conveyed unabashed delight for the partnership, claiming, “When you think of legendary American automobiles, Dodge instantly comes to mind. And now, with a little help from Jay Leno’s Garage car care, we’re ensuring these beauties don’t just run great, they look great too.” He further emphasized the passion and authenticity behind the collaboration, underscoring the significance of Dodge’s Direct Connection website as a useful resource for performance upgrades.
Where to Purchase Products
The comprehensive selection of over 20 co-branded car care products will be exclusively available at DCPerformance.com, the online hub of the Direct Connection brand. The pricing, ordering, and product information will be accessible in the fourth quarter of the 2023 model year. Jay Leno’s Garage, esteemed for its premium detailing products, highlights Leno’s meticulous attention to detail and personal touch. With a commitment to providing products that cater to professional detailers and car enthusiasts alike, the manufacturer agrees with Leno’s mission of making professional-quality detailing accessible to all.
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