Jeep Clinches Top Honor by Commemorating 23 Years of American Values
Photo Source: Stellantis
The Jeep brand, boasting over 80 years of embodying adventure, freedom, authenticity, and passion, has once again been acclaimed as the most patriotic brand in the United States. For the 23rd consecutive year, Jeep holds the top spot in the Brand Keys Most Patriotic Brands survey. In the 2024 model year, consumers surveyed identified Jeep as the brand that best exemplifies the values of patriotism.
“Being recognized as America’s most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer, which is second to no other.”
–Bill Peffer, senior vice president and head of Jeep brand North America
How Does Brand Keys Assess the Competition?
No fewer than 1,381 brands participated in the contest. Brand Keys surveyed over 7,460 consumers aged 18 to 65 to determine the 2024 rankings. They proved that Jeep actively managed to create a bond with consumers over its 80-plus-year history, putting the brand at the top of the list every year for over two decades. In other words, the evaluations focused on brand resonance with the value of patriotism, and the Jeep brand emerged as the best at meeting today’s patriotism challenges.
“Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning. Jeep has a history forged in the past and the present. And if there’s such a thing as ‘patriotic DNA,’ it shows up in our Most Patriotic Brands emotional engagement assessments. In a more political and partisan marketplace, Jeep has been able to create a bond with all consumers, which is why Jeep shows up at the top of the list every year.”
–Robert Passikoff, president and founder of Brand Keys
Jeep’s Commitment to Patriotism
The American flag is prominently positioned on the exterior and interior of the automaker’s models, such as the doors of the all-new, all-electric 2024 Jeep Wagoneer S. The manufacturer and the United Service Organizations (USO) have been working together for the past 16 years to help support and keep the members of the military connected to everything that gives meaning to their service.
Alongside its road-going models, the brand also provides a Military Incentive Program. For context, through the program, select military personnel are eligible for military bonus cash to utilize for purchasing or leasing 2023 and 2024 Jeep models. The program labels as eligible active, active reserve, retired military, retired military reserve, 100 percent disabled veteran, and honorably discharged veterans, within 12 months of their discharge date. Moreover, the Jeep Wave premium owner loyalty and customer care program offers Jeep vehicle owners exclusive benefits and dedicated 24/7 support.
Take Advantage of Jeep’s Broad Offerings at Cape Coral Chrysler Dodge Jeep Ram!
The Jeep brand invites everyone to embrace life fully with its diverse portfolio of vehicles, including the Jeep Gladiator, Compass, Cherokee, Grand Cherokee, three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade, Wrangler, Wrangler 4xe, Wagoneer, and Grand Wagoneer. The all-new Jeep Wagoneer S, revealed in New York City last May (2024), is now available to reserve at Jeep.com.
Do not forget we have a trained service team that can help with an online appointment to get started on all maintenance work and repairs. After all, at Cape Coral Chrysler Dodge Jeep Ram, we know what it takes to provide a worthwhile experience. Allow us the pleasure of helping you today.