Jeep and Vineyard Vines Team Up to Net a Wider Customer Base
Photo Source: Vineyard Vines
Vineyard Vines, well-known for its grinning pink whale logo and casual clothing, announced its first-ever collaboration with Jeep. This alliance coincides with Vineyard Vines’ 26th birthday and Jeep’s 83rd anniversary, commemorating their shared passion for the outdoors and adventure. For reference, Vineyard Vines is an American clothing brand that began out east and is attempting to make inroads nationwide. Jeep is prominent out west and could rely on a boost in popularity. The unique draw is the opportunity to win a custom Vineyard Vines 2024 Jeep Gladiator.
Why is the Jeep and Vineyard Vines Partnership Significant?
If readers are unfamiliar with the Vineyard Vines clothing brand, the shirts look much like Polo, only instead of a pony, the logo is a whale. The brand features t-shirts with the whale participating in sports. Vineyard Vines also has a full line of children’s and women’s clothing.
The clothing style is extremely preppy, not rugged, so trying to reach out to Jeep off-roaders could broaden the company’s audience. In turn, it could also expand the automaker’s appeal with younger, wealthier buyers who might be considering getting into an off-road capable vehicle.
Vineyard Vines, founded by brothers Shep and Ian Murray in 1998, has an origin story that reads like a contemporary American dream. The siblings left their corporate jobs to pursue their love of creating laid-back, yet upscale apparel. Their journey started with selling ties from the back of a Jeep Wrangler on Martha’s Vineyard, a detail that seems to have sparked this current partnership.
The Exclusive Capsule Collection
The new Vineyard Vines x Jeep collection seamlessly combines the aesthetics of each brand. Featuring a range of clothing items and accessories, the line includes Jeep’s identifiable logo alongside Vineyard Vines’ signature smiling pink whale emblem. The collection incorporates an array of garments for men and women, such as sweatshirts, tote bags, t-shirts, hats, and shorts. True to Vineyard Vines’ style, these pieces are crafted from comfortable, soft fabrics in color palettes reminiscent of tranquil beach sunsets.
Enthusiasts can now purchase items from this exclusive line through online channels. Among the offerings are a Jeep Rear Window short-sleeve pocket t-shirt priced at $45 and a long-sleeve Whale Dunes t-shirt for $49.50. For customers seeking a more premium choice, the Jeep Collection Scenic Shep Shirt costs $198.
Jeep’s Tailor-Made Gladiator Model
On the automotive front, Jeep created a custom Vineyard Vines edition of its highly regarded Gladiator model. This unique vehicle will embark on a cross-country tour, making appearances at specific events to promote the partnership. The customized Gladiator boasts a remarkable array of features, including:
- A sophisticated Alpine audio system
- Salta wheels
- Refined Nappa leather seats
- A 2.5-inch suspension lift
- LED accessory lights
- A winch for off-road capabilities
Perhaps most noticeable is the pickup truck’s “custom fish camo finish,” although surprisingly, it does not appear to integrate Vineyard Vines’ recognizable whale motif.
“The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure. Vineyard Vines and its ‘good life’ ethos express a dimension of the Jeep brand’s qualities and its ‘Go Anywhere, Do Anything’ spirit. This special collaboration creates an authentic bridge, allowing each brand’s community to demonstrate its love of both brands at the time when those golden New England summers begin.”
–Kim Adams House, Head of Licensing, Merchandising, and Multicultural Marketing at Stellantis
A Win-Win Situation
It is worth noting that Jeep and Vineyard Vines are offering fans the opportunity to win this one-of-a-kind Gladiator through a sweepstakes that continues until early September 2024. Interested parties can enter the contest via the Vineyard Vines website or by following the brands on social media using the hashtag #VVJeepGiveaway. The lucky winner is likely to receive not only the custom automobile but also a selection of items from the new clothing collection and Yeti coolers, increasing the appeal of the prize package.
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