The New Jeep Wrangler 4xe Ad Encourages Enthusiasts to Care for this “Pale Blue Dot”
Jeep teamed up with the collaborator and widow of the late astronomer Carl Sagan to craft the brand’s latest 90-second ad “Pale Blue Dot.” Not only does the latest ad signal the arrival of Jeep’s all-new Wrangler 4xe, but it also casts a special light on the brand’s attempt to rebrand itself as a green off-road automaker with climate change in its focus. Jeep’s YouTube currently hosts the ad– with every completed view of “Pale Blue Dot,” Jeep promised a contribution to the Carl Sagan Institute of Cornell University and the Coalition for Rainforest Nations to combat climate change. Jeep is the official sponsor of National Geographic’s COSMOS: POSSIBLE WORLDS — a modern-day spinoff of Sagan’s original COSMOS show.
“Pale Blue Dot” isn’t only the name of Jeep’s latest ad, it’s also the name of a famous image inspired by Sagan. In 1981, Sagan began lobbying NASA to have Voyager 1 (a space probe) turn its camera towards Earth, once it had completed the required reconnaissance of outer planets. By 1990, Sagan had his image, and he crafted a soliloquy — an ode — to match the astonishing vantage point. In the image, our planet appears as tiny, just a speck of dust in space as seen from Neptune, more than 4 billion miles away. The resulting image became known as “the pale blue dot.”
Jeep worked tirelessly with Ann Druyan — not only is she Sagan’s widow, she’s also an Emmy and Peabody Award-winning American writer, director and producer and his longtime collaborator. In Jeep’s latest “Pale Blue Dot” ad, the late Sagan narrates a passage from his 1994 book “Pale Blue Dot: A Vision of the Human Future in Space.” Sagan waxes poetic about the photograph, honing in on the idea that this is the only home humanity has ever known.
“Jeep is in a process of electrification of its lineup, and we feel a big responsibility to market it properly because it is not just a technical upgrade, it is a new chapter that opens for the brand. The core of the brand’s DNA is exploration, adventure, and freedom, so our customers already have a deep and powerful relationship with nature and with our planet. Entrusting us with passages from her husband Carl Sagan’s iconic ‘Pale Blue Dot’ oration is an act of faith and generosity from Ann that is absolutely incredible. We very clearly felt an enormous duty to both protect their shared legacy, and also advocate for this universal message of caring for our planet by giving our global audience the ability to support two climate change causes that are very important to us both, by simply watching ‘Pale Blue Dot’ video across our social channels,” said Olivier Francois, Chief Marketing Officer.
Jeep hypes its latest Wrangler 4xe as the arrival of the most eco-friendly, capable, and technically advanced Wrangler ever. The model will be available in the United States, China, and Europe by early 2021. Other electrified models from the brand, such as the Compass 4xe and the Renegade 4xe, arrived in Europe earlier this summer (2020). Jeep’s continuing electrification plans were crafted with a rebrand in mind, as the automaker pivots to become a more responsible and efficient manufacturer. Jeep’s devotion to driver confidence, performance, and overall capability won’t be dampened as the automaker goes a little greener. For every completed viewing of “Pale Blue Dot,” Jeep committed to make a contribution to fight climate change. See the ad below:
https://www.youtube.com/watch?v=MbLVPtESzdc
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Photo Source/Copyright: Jeep