Chrysler Files New Trademarks, Hints at the Possibility of New Models
Automakers file patents and trademarks all the time to dissuade other companies from using names they intend to use. Recently, Fiat Chrysler Automobiles (FCA) filed a patent for the name Hornet and Wagoneer Client Services as well. The Hornet name could possibly be alluding to an upcoming model, while the Wagoneer Client Services bit is more than likely tied into the luxury experience of the hotly-anticipated Jeep Grand Wagoneer. More often than not these trademark filings don’t result in real production models as they tend to be a preventative measure so that other automakers refrain from using the trademarked names. That said, FCA has been busy filing for other trademarks as well, hinting at the possibility of all-new models on the way.
According to other documents, FCA also filed a patent with the United States Patent and Trademark Office that covers the name Atlantic, but experts have no definite idea what it might be. The Atlantic patent covers land vehicles, specifically, passenger automobiles. Filed on October 12, 2020, the patent application covers the goods and services category, thus implying the name can be put to use on a future model. None of the other FCA brands have ever had any vehicle with the name Atlantic, but in 1995 Chrysler did have a concept vehicle with this name. Although Chrysler never did get around to building the production version, a massive two-door personal luxury vehicle would be fitting for the brand that used to be synonymous with American luxury.
In fact, the Atlantic Concept from 1995 looked very similar to the Bugatti Atlantic, according to some critics. Chrysler’s Atlantic Concept was designed by Bob Hubbach, a key player respected for his involvement in the development of the original Dodge Viper. It is unlikely that in this day and age Chrysler would be in talks to develop a secret supercar given its family-oriented lineup, but experts do have some other suspicions. One possibility is that the now-rumored Chrysler Atlantic could be a future SUV based on the upcoming Jeep Grand Wagoneer or another SUV inspired by the Alfa Romeo Stelvio as well.
All the while, the 2021 Chrysler 300 model will continue to soldier on, while the Chrysler Pacifica and Voyager minivans round out the rest of the brand’s moderate lineup. If the Chrysler brand wishes to remain relevant in the ensuing years, it’s going to need to add a crossover of some kind to its lineup at the very least, and Atlantic might actually be the perfect name for one.
In the meantime, visit us at Cape Coral Chrysler Dodge Jeep Ram and check out the latest Chrysler inventory. Whether you’re looking for an entry-level minivan like the all-new 2020 Chrysler Voyager, or a bonafide minivan standard like the Chrysler Pacifica, you can rest assured that Cape Coral Chrysler Dodge Jeep Ram has got you covered. Follow Cape Coral Chrysler Dodge Jeep Ram on social media to stay up to date with the latest automotive news.
Photo Source/Copyright: Chrysler