Dodge Collaborates with Mtn DewⓇ and Speedway in Grand Prize Sweepstakes Strategy for 2021

March 18th, 2021 by

 

 

In partnership with Mtn DewⓇ and Speedway, Dodge is offering a 2021 Dodge Durango R/T as a grand prize as part of their 2021 “Charge Your Garage” marketing campaign. In an effort to appeal to muscle car enthusiasts and Mountain Dew fans, Dodge is confident that offering one of their hallmark performance SUVs as a reward vehicle will resonate with their target demographic. There are also going to prizes that are going to be more accessible to multiple participants in the sweepstakes such as Speedway gift cards and car accessories.

The 2021 Sweepstakes

The sweepstakes began March 1, 2021, and will run through May 2, 2021, and is currently taking place at participating Speedway locations. There are two ways to play the sweepstakes, the first method is by purchasing any Mtn DewⓇ 20oz bottle (qualifying products are available on the Official Year of Dew Rules Page) and visiting the Year of Dew website during the promotion period. Participants will then be prompted to follow the on-page instructions to register or to login into an existing Year of Dew account. Once the entrant has registered and logged in, they will be prompted to scan their Mtn DewⓇ 20oz bottle to complete a Game Play. (All instant prize winners will be notified via a message on the screen and via their linked email.) The second method to enter the sweepstakes is for the participant to take a photo or record a video of how they are a fan of the Year of Dew and proceed to post them on their Instagram feed using the hashtags #YearofDew and #Sweepstakes. (Each post counts as one entry toward the Grand Prize Drawing)

What is the Year of the Dew?

Mtn DewⓇ has partnered with Speedway to bring customers exclusive prizes and product offerings starting from January 4, 2021, to December 31, 2021. It’s a year-long celebration that Mtn DewⓇ is passionate about because it’s their way of connecting with their customers and build brand loyalty. For more information on this event, willing participants can visit the Official Year of Dew Website and learn about exclusive prizes.   

The “Charge Your Garage” Campaign

For a duration of two months from March 1, 2021, to May 2, 2021, Dodge is collaborating with Mtn DewⓇ to offer willing participants in their sweepstakes a chance to win a brand new 2021 Dodge Durango R/T with the Tow N’ Go Package powered by a 5.7 L HEMIⓇ V8. Every scan of a Mtn DewⓇ 20oz beverage equates to one entry into the grand prize sweepstakes according to the Year of Dew rules on their website. Regarding the selection process, one lucky winner will be selected at random among all other entries with the drawing taking place on May 3, 2021, which will be conducted by an independent judging organization.   

2021 Durango R/T with Tow N’ Go

During the active promotion period, willing participants will need to visit the Charge Your Garage sweepstakes page to sign in and scan their qualifying Mtn DewⓇ bottle purchased from a Speedway location to score an instant win play.

The Tow N’ Go Package includes the following:

  • SRTⓇ Active Damping Suspension
  • SRTⓇ  Performance Exhaust
  • Active Noise Cancellation
  • Brembo Brakes
  • Electronic Limited Slip Differential
  • Driving Mode Selector for Sport/Track/Towing  

Year of Dew Instant Prizes

According to the Year of Dew website, instant prizes include a $50 Speedway Gift Card, a pair of Mtn DewⓇ Fuzzy Dice, a Mtn DewⓇ Beverage Mug, and a Mtn DewⓇ Sticker Set. Stay in touch with us at Cape Coral Chrysler Dodge Jeep Ram for your next Dodge vehicle or Durango SUV. You can also fill out our contact form and we will be able to also answer any general inquiries on future vehicles and Dodge-related events.

Image Source: Dodge  

Posted in Dodge