Ram’s New Ad Campaign Featuring Chris Stapleton

March 24th, 2021 by

 

 

Ram has been hard at work developing their new ad commercial as part of their marketing campaign called “I’m A Ram”, which features singer and songwriter Chris Stapleton. Ram’s advertising initiative includes two 30-second videos that one 60-second video that showcases how the utility of Ram Trucks is an integral part of getting the right work done that matters most to families and neighbors. The first video is titled “Neighbor” and the second is named “Provider” with the third video called “Anthem” where Chris Stapleton makes his special appearance. All three ads debuted during the 2021 NCAA March Madness telecast and can be rewatched on the Ram Trucks Official YouTube channel. 

Featuring Chris Stapleton

Chris Stapleton is a five-time Grammy-award-winning American singer and songwriter with a passion for country rock and bluegrass music. He tours around the country performing live shows for thousands of fans and is a truck enthusiast which is one of the reasons Ram chose him to make a special appearance in their marketing campaign. 

The “I’m a Ram” Campaign

Ram’s advertising campaign “I’m a Ram” was designed to tell a story of the American working spirit, of neighbors helping neighbors, and of the utility of Ram trucks. Some of the trucks that made their TV appearance were the Ram 1500, Ram Heavy Duty, and the Ram 1500 TRX.   

Here are some of the highlights:

  • Chris Stapleton’s original song “I’m a Ram” is played during his special appearance
  • All three video ads debuted during the 2021 NCAA March Madness telecast.
  • We can expect more marketing ads from Ram later this year on their newest trucks
  • There is behind-the-scenes footage that features Chris Stapleton that can be viewed on Ram’s Official YouTube channel.

Ram Values Truck Buyers 

Ram trucks have class-leading technology and safety features that give car buyers confidence in their purchasing decision. Refinement and capability are two hallmark characteristics that make a Ram truck the perfect workhorse for any tough job. A significant part of Ram’s advertisement campaign was to show consumers that Ram is not just another brand of trucks, but a brand that is committing to providing the American working class with high-quality vehicles that will make their lives and the work that they do much easier.    

Having Confidence in Ram Trucks

The Ram truck line-up has several industry-leading features under its belt that make it a worthy buying option such as an optional Cummins Turbo Diesel engine that is rated at 1,075 lb-ft of torque and a towing capacity of 37,000 Ibs with the Ram 3500. Ram trucks are also known for their luxurious interiors that can be customized in the Limited trims. In addition, Ram’s latest achievement was the release of the 2021 Ram 1500 TRX, the quickest, fastest, and most powerful mass-produced pickup truck in the world to roll of the factory. 

For more information on the latest Ram trucks and Ram-related events, stay in touch with us at Cape Coral Chrysler Dodge Jeep Ram. You can also check out our most up-to-date inventory of Ram trucks for amazing deals and discounts! Fill out our contact form if you have any questions or general inquiries on any particular Ram vehicle that interests you. We are ready to help you purchase or lease your next Ram truck. 

Image Source: Ram  

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