Ram Launches New Marketing Campaign as A Tribute to American Working Class Heroes

As part of Ram’s 2021 year-long marketing campaign, the truck maker has recently aired two commercials highlighting their truck and van vehicles. The commercials pay tribute to long-time Ram truck owners and the American working class. One of Ram’s core company values is having a customer-centric approach with a passion for doing meaningful work, and that is what enables American workers to get the job done, with durable and capable Ram trucks and vans for all their construction and business needs.        

News and Fast Facts

• Ram’s new campaign pays tribute to American workers in the field of construction, engineering, and business
• Two 30-second commercials were aired, one called “Ambition” and the other ad named “Deliver Safely”
• There is an extended 60-second version commercial that can be seen on Ram Trucks’ Official YouTube Channel titled “Giants”

Ram’s “Ambition” Commercial

The commercial can be seen here, and it portrays the power and capability of Ram trucks for commercial use in construction sites. Consumers can be confident in a truck brand that is committed to their customers and the work that they do. The commercial is a testament to Ram’s role in providing quality trucks to workers that need them most.

Ram’s 1500, 2500, and 3500 series trucks are purpose-built and provide the utility and hauling power workers and businesses need in today’s most challenging and demanding work environments. For all the tradespeople and business owners out there on the field, they can benefit from a well-built and reliable Ram truck they can trust in to get the job done right.

Ram’s “Deliver Safely” Van Commercial

Manufacturing commercial vans are also an integral part of Ram’s commitment to the American workforce with vehicles that are built to mobilize a business and offer transportation solutions for products and personnel. The video can be seen here and focuses on the determination of business owners and the role they play in the nation’s economy. Ram believes it’s the hard-working heroes like small business owners and tradesmen that help shape the nation.

Buying A 2021 New Ram Truck

Prospective buyers in the market for a new 2021 or preowned Ram truck can expect technology and vehicle features that cannot be found in any other truck. Instead of having a basic seven or eight-inch touch screen that can be seen in other truck brands, 2021 Ram trucks come with an industry-leading 12-inch display with the latest Uconnect technology. Navigation is seamless with a full view of the driving map that doesn’t require any scrolling on part of the driver. There is also a split-screen function that allows for a dual view for multiple applications with pinch-and-zoom functionality.

With an available 5.7 L HEMIⓇ V8 for the 1500 series, it is a great value for the money with a starting base price of $32,795 (plus destination fee). Its maximum towing capacity of 8,420 lbs is admirable, and other powertrains of the 2500 and 3500 series trucks offer even more hauling power with the ability to pull 37,000 lbs when equipped with the High-Output 6.7 L CumminsⓇ Turbo Diesel I-6 Engine.

For more information on financing or leasing a new 2021 Ram Truck, stay connected with us at Cape Coral Chrysler Dodge Jeep Ram. You can also submit questions and inquiries via our contact form about a vehicle that interests you. We also have amazing deals and discounts on our current Ram 1500 inventory. We look forward to your visit!

Image Source: Ram