Annual Brand Keys Survey Recognizes Jeep as the Most Patriotic Brand in America
Jeep retains its number one spot for the 19th year in a row as America’s most patriotic brand according to an annual Brand Keys survey. The survey consists of nearly 6,000 American participants from ages 16 to 65 from nine U.S. Census Regions keeping a balance between gender and political affiliation. A total of 1,172 brands in the B2C and B2B categories take part in the survey undergoing independent evaluations that correlate with positive consumer behavior, a strong indicator that a brand is doing well.
Measuring “Patriotism” involves a variety of criteria that consists of brands that give back to consumers, the community, and the country. Out of all the brands in the survey, Jeep comes out on top because of the many programs, events, and military tributes it provides for American consumers and potential buyers in general.
The Jeep Community
Jeep has one of the most active and out-going automotive communities in the auto industry with many events that include the Annual Jeep Safari, Jeep Car Shows, and a vibrant aftermarket parts culture where owners modify their Jeeps for off-roading. The Jeep brand also evokes a sense of freedom that comes in the form of open-air driving and off-road capability that resonates with many consumers. Patriotism is one of the most powerful values a brand can own, and Jeep has it in its possession. An automaker as patriotic as Jeep is able to emotionally appeal to consumers and differentiate itself from the competition
Legendary Jeep Heritage
There is no other automotive brand that is so instantly recognizable as Jeep. With a long history of service to the nation as a maker of military vehicles, Jeep further earns its keep as the most patriotic brand in America. Since the early 1940s, Jeep is known for its rugged design, outdoor adventure, and off-road capability.
Special Edition Freedom Models
As a tribute to the amazing service members of the United States military, Jeep offers Special Edition Freedom Models across its entire vehicle lineup for the 2021 model year. These models feature military-themed exterior and interior design accents such as a military star decal on the hood, matte black wheels, and an American flag decal on the side of each vehicle. Also, as part of its relationship with the United Service Organizations, Jeep pledges to make a $250 donation to the USO with every 2021 Freedom Edition sold. As an added bonus, all active and recently retired service members qualify for $500 Military Bonus Cash with any 4×4 Jeep of their choice.
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Image Source: Jeep