Dodge Launches New 60-Second Car Commercial Titled “Life Lessons”
A new wave of 2021 Dodge commercials is making their way to consumers, intending to get them to buy a brand new Dodge vehicle. Dodge is putting every effort into marketing their entire muscle car lineup, and it’s paying off in a significant way. The emerging EV segment doesn’t stand in the way of Dodge and its plans for the future. Although a significant transition will take place in the next few years that consists of shifting from gasoline powertrains to fully electric ones, Dodge is preparing the foundation for what will be the muscle cars of the future featuring electric power.
New Dodge “Life Lessons” Commercial
Dodge’s recent marketing efforts consist of a 60-second video called “Life Lessons,” available for viewing on the Official Dodge YouTube Channel. This commercial is witty, exhilarating, fun to watch, and features American Television, Film, and Voice Actor Gary Cole. In collaboration with Sony Music Entertainment and the Australian rock band AC/DC, “Shot in the Dark” makes up the video’s soundtrack. There are also subtle instances in a specific portion of the video that features Mountain Dew, Wonder Bread, Old Spice, and Applebee’s as sponsors.
Inspiration from The Ballad of Ricky Bobby
The “Life Lessons”’ video is taken from Sony Pictures’ 2006 film “Talladega Nights: The Ballad of Ricky Bobby” featuring Gary Cole as Reese Bobby (a fictional character in the movie). The commercial consists of Reese Bobby giving “Life Lessons” to his son Ricky Bobby and his friend Cal Jr. while on the road driving a Dodge Durango R/T hauling a speed boat. Other vehicles in the commercial include a 2021 Dodge Charger R/T Scat Pack Widebody and a 2021 Dodge Challenger SRT Hellcat Widebody performing burnouts.
A Purposeful Marketing Strategy
According to the Global Chief Marketing Officer of Stellantis, Olivier Francois, the incredible response from last year’s “Family Motto” Campaign is the primary motivation for creating the “Life Lessons” commercial for 2021. Dodge’s strategy with the commercial is to stay authentic to its brand image and the film while giving muscle car enthusiasts what they ask for; unparalleled muscle car power and performance.
Buying a New Dodge Vehicle
Are you looking to get behind the wheel of a brand new muscle car? You can begin your search with us at Cape Coral Chrysler Dodge Jeep Ram, and get one step closer to owning your dream vehicle. We have a diverse selection of Challengers, Chargers, and Durango SUVs at great prices on both new and used models. If you have a specific vehicle you are looking for, send us an inquiry via our contact form or call us, and we will assist you throughout the whole process. Whether you are planning to lease or finance your vehicle, we have flexible payment options so you can have a stress-free experience while shopping with us. Don’t delay, call us today!
Image Source: Dodge