Dodge and LEGO Group Launch New Race Car Toy Set
Consumers can now purchase two of their favorite vehicles for just $49.99 as part of a LEGO race car toy set that was released in partnership with Dodge and LEGO Group. The two toy cars are a purple-colored 1970 Dodge Challenger Trans Am and a black-colored Top Fuel Dragster with a yellow graphic design. Two LEGO race car driver figures are also included that come wearing Dodge outfits and racing helmets. Dragster and Dodge fans can now order their racing set at LEGO.com and experience the thrill of racing in their own living room. The LEGO race car playset makes the perfect birthday gift or collectible for race play or displays for ages 8+.
Dodge and LEGO Partnership
The collaboration between Dodge and LEGO combines the iconic building blocks LEGO is known for and the classic muscle car design that Dodge is recognized by. Whether it’s a toy for the kids or a professional collector’s item, car collecting is a very popular hobby which is good business for Dodge and LEGO. The best part about LEGO pieces is that consumers can build their race cars one by one which makes the experience more personable and memorable.
According to Dodge and LEGO, it’s all about building experiences that can stay with consumers for a lifetime. One of the desired outcomes for the partnership is to appeal to the younger crowd to show them that cars are still cool collectible items and that the Dodge brand still is alive and strong making the coolest muscle cars in the world.
1970 Dodge Challenger T/A & Top Fuel Dragster
The race car playset consists of 627 pieces that feature two of the most iconic vehicles in the world of drag racing. Designed with plenty of realism and high-quality design, the racing set delivers a rewarding building experience for fans of all ages, it’s great for display, and awesome to race outdoors or in the living room. The two vehicles in the racing set come with a wide chassis, which allows for ample space to place decorative stickers and other graphics.
Toy Set Features
The dragster is over 4 inches high, 13.5 inches in length, and 2.5 inches wide, while the 1970 Dodge Challenger T/A is over 2 inches high, 5 inches in length, and 2.5 inches wide. The dimensions of the two model vehicles make them ideal for storage and are able to be brought along road trips via travel bags or other forms of luggage.
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Image Source: LEGO