Dodge and Ram Claim Top Spot Among Mass-Market Brands According to J.D. Power APEAL Study™
J.D. Power’s 2021 APEAL Study™ reveals that Dodge is the first brand among 32 others industry-wide to claim the top spot of mass-market brands and for the second year in a row. On the other hand, Ram claims second place according to the survey. These latest results show competitors how awarded and renowned brands like Dodge and Ram are, especially on a global scale. The study is based on more than 40 vehicle characteristics: interior, powertrain, driving feel, safety features, infotainment, fuel economy, and much more.
2021 Ram 1500 Wins Best Large Light-Duty Pickup Award
Ram receives yet another award in its portfolio for being the best in the large light-duty pickup truck category by J.D. Power. According to Stellantis Head of Customer Experience of North America, Mark Champine, Ram remains on a mission to do better for its customers by offering the very best driver’s experience and technology features. One of the leading vehicle characteristics that enable the Ram 1500 to be a truck worth buying is its luxury-like interior, ride comfort, and safety.
Automotive Performance, Execution, and Layout (APEAL)
The J.D. Power Automotive Performance, Execution and Layout (APEAL) Study™ is designed to examine the experiences of new vehicle owners with their new vehicles after 90 days of ownership. Data collected from the study provides insight into owners’ experiences concerning design, performance, quality, and other factors. The APEAL Study™ gauges the bond between customers and 2021 model vehicles by using customer feedback data about vehicle qualities during the first three months of ownership. Customer feedback data is then interpreted via a 1,000 point APEAL index, with Dodge earning 882 points and Ram earning 811 points. Looking back at last year’s 2020 survey data, each brand improved by 10 points.
J.D. Power Automotive Source
There are several reasons why J.D. Power is one of the most reliable and trusted sources for automotive reviews and data. By utilizing consumer insights, vehicle quality surveys, and customer journey models, the analytics firm can deliver industry intelligence for automakers and consumers as well. Are you interested in getting behind the wheel of a new 2021 Dodge Charger? Or how about the award-winning 2021 Ram 1500 Series? You can start your shopping journey with us at Cape Coral Chrysler Dodge Jeep Ram and get one step closer to driving one of these vehicles home at a great unbeatable price! However, if you are looking for a specific model, let us know by giving us a call or filling out our contact form online. Our professional staff is always ready to assist customers with questions on payment options, vehicle pricing, and available models. Visit us today and learn more about our flexible leasing and financing terms. Low monthly payments are guaranteed for those that qualify! Don’t delay, call us today!
Image Source: Dodge, Ram