Jeep Super Bowl Commercial Starring Bruce Springsteen
Jeep unveiled their new 2021 Super Bowl commercial titled “The Middle” showcasing American singer and songwriter Bruce Springsteen. Springsteen is known for his unique guitar style and deep love for rock music and Jeep hit it out of the ballpark with its two-minute video ad. The video was a brilliant and sentimental display of the Jeep Brand that tugged on the heartstrings of millions of viewers during the football game. Its patriotic and sentimental message was perfectly captured by scenes of the American countryside and a heart-felt drive through its roads. Instead of advertising a specific car, the marketing campaign Jeep decided to go with was about “the road ahead” a perfectly worded phrase that symbolizes the challenges America faces in the midst of a pandemic, economic hardship, and a politically divided nation. The video ad evoked a sense of connection and appealed to the emotions of potential buyers and to Americans as a whole by showcasing the need to come together while giving rise to the patriotism for one’s love of the country that is in all of us.
The Message behind the Marketing Campaign
The video ad was a perfectly timed message that not only advertised the Jeep brand but a message that went beyond the brand in an effort to win over Super Bowl viewers. By collaborating together, Springsteen and Jeep managed to create a film that aligns with what Jeep stands for, and that is through challenging times, American grit, ingenuity, and determination are at the core of what makes America and American products great. Jeep’s big game campaign was made possible by the partnership with Doner Agency, an advertising firm headquartered in Detroit, Michigan. As a marketing effort, Jeep and Doner Agency sought to cultivate emotional and meaningful connections with millions of Super Bowl viewers with a call to action, a call to “bridge a divide.”
Capturing an Audience
Video advertisement has become a powerful marketing tool for brands and products. Especially with TV ads that are targeted toward large audiences, people are more inclined to take action if they see a video they like and can relate to. The Jeep brand hit the nail on the head with their Super Bowl commercial by taking a different angle to traditional automotive ads, unlike showcasing a brand new interior, or brand new wheels on one of their newest models, Jeep opted for a unique approach that displayed Jeep’s more sentimental and emotional side. Spending millions of dollars on a Super Bowl commercial was a long-term investment for Jeep, and what matters for the brand is that people take action, whether it is to visit the brand website, buy a product, or be a part of a nation-wide movement.
What Makes Jeep a Great American Brand
Jeep has built its reputation throughout the years as an American icon with versatility in its lineup of well-known car models capable of both street and off-road driving. Jeep is made for the adventure-seeking individual and encourages confidence throughout the journey when the road gets tough. Jeep has earned its legendary heritage from its military roots when it was manufactured for only the military and today Jeep is known for its tough and rugged style. For information on the newest Jeep models, you can check out Cape Coral’s inventory to see which Jeep most fits your life’s journey. Whether you are in the market for a pre-owned or new Jeep, you can stay up to date with all the latest info by also following their social media page. If you plan on purchasing or leasing your Jeep, Cape Coral Chrysler Dodge Jeep Ram also has flexible financing options, contact them today!
Image Source: Stellantis.com