Mopar and bproauto Parts Lines: Stellantis Offers More Choices
Photo Source: Stellantis
All automakers are attempting to manage the transition to electric vehicle (EV) production. Manufacturing prices are rising and the need for cost-effective solutions and adaptability are crucial. That said, Stellantis continues to make large investments in shifting to EVs, but it also sees benefits to a more incremental approach. These demanding tasks are shared with partners, including suppliers like Mopar and bproauto.
What is bproauto?
Since 2021, Stellantis has been one of the largest competitors for the replacement parts and service industry in North America courtesy of its Mopar brand. In 2023, the company extended its business as an aftermarket supplier with its line of inexpensive and high-quality parts, bproauto. Notably, before ushering it into North America, the bproauto parts portfolio achieved massive prosperity for several years in international markets like South America and Europe.
Stellantis aims to make this parts brand the prime option to maintain most automotive makes and models as the aftermarket continues to fluctuate. As such, the bproauto portfolio incorporates a two-year/unlimited-mile warranty. Moreover, brake pads carry a limited lifetime warranty, while its battery selection boasts two-year, free placement coverage.
Bolstering the Car Parts Business with Mopar and bproauto
Stellantis presented bproauto at a time when cars and their components are becoming highly digital and intricate machines. In North America, for example, 30 parts sections are available for most makes and models to uphold the advancing transformation of the automotive repair industry.
“With the introduction of bproauto, we’re further enhancing the customer experience by offering a new, competitively priced, private label line of high-quality, factory-backed parts for most makes and models. With Mopar and bproauto, our dealerships offer a 360-degree, multi-brand, one-stop-shop solution for nearly all customers, all vehicles, and all brands.”
–Mike Koval, head of Stellantis’ Mopar North America
The following parts are available from bproauto:
- Hub bearings
- Air filters
- Brake rotors
- Tire-pressure monitoring systems
- Oil and oil filters
This year (2024), bproauto amplified its website bproautoparts.com. While bproauto provides a more affordable second-line brand of aftermarket parts compared to original-equipment products, Mopar continues to offer the same accessories and parts as before. However, it now represents the premium aspect of Stellantis’ parts offerings. Still, the modified bproauto website comes with heightened practicality, including:
- Full parts catalog
- Full application and cross-reference guides
- bproauto part numbers
- Where to buy
“Our new bproautoparts.com is the perfect search and sales tool for dealers and wholesalers. Our service to them goes beyond making aftermarket parts that pass original equipment standards, it also includes helping them get the parts they need to their service bays.”
–Dustin Pedley, head of Stellantis’ North American aftermarket
Take Your Pick of Auto Parts at Cape Coral Chrysler Dodge Jeep Ram!
While Mopar is one of the largest suppliers of performance parts for muscle car enthusiasts and off-road performance for the Jeep brand, bproauto concentrates on maintenance and longevity. It offers a dependable selection of enhanced parts in a progressing aftermarket industry. To that end, our service specials and quality parts department fulfill a variety of needs. Check them out today.